Behavioural Science (Nudge Theory)

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nudge theory... How an understanding of human behaviour – how we act, and why – can help you ‘nudge’ people towards or away from particular choices and outcomes…

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How to create a positive impression, build credibility, likeability & affinity... to deliver positive influence consistently & authentically over time.

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Making and breaking habits - what do you need? Know your reasons, then how to replace the bad ones, and reinforce and repeat the good ones

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How do you keep going if it's a struggle? Here are 10 ways you can incentivise yourself to maintain momentum and reward achievement

Book Review:

by R H Thaler & C R Sunstein

This book started the Nudge Theory movement, and is a fantastic read, full of eye watering examples to show how non-rational most of us are…