Change

Top Ten Tips on...

nudge theory... How an understanding of human behaviour – how we act, and why – can help you ‘nudge’ people towards or away from particular choices and outcomes…

Top Ten Tips on...

Making and breaking habits - what do you need? Know your reasons, then how to replace the bad ones, and reinforce and repeat the good ones

Book Review:

by R H Thaler & C R Sunstein

This book started the Nudge Theory movement, and is a fantastic read, full of eye watering examples to show how non-rational most of us are…