coaching playbookE

share this page
Share on facebook
Share on twitter
Share on linkedin

The coaching playbook is effective’s A-Z of bite-sized tools, tips and techniques for coaches, managers – and even for your own personal development.

This is a key acronym from Nudge Theory, which is becoming a popular approach to influencing people’s behaviour through psychology rather than rules and regulations. EAST stands for:

  • Easy
  • Attractive
  • Socially acceptable
  • Timely

 

So the principle is – the easier, more attractive, more socially acceptable and timely something is, the more likely it is to be done. And importantly, the reverse is also true. The more difficult, less attractive, less socially acceptable and timely something is, the less likely it is to be done. So EAST may explain both why something positive is done – and why something negative may also be done.

So to give the four relevant ‘positions’:

  • a positive behaviour may be supported by EAST: such as my fruit preference for grapes: they are easy and convenient to purchase and eat, attractively sweet, socially acceptable, and timely (ie quick)
  • a negative behaviour can also be EAST: such as junk food (a Mackie D): easy, attractive (flavour, convenience and cost); socially acceptable – loads of peers will eat the same; and timely (- ie quick)
  • a negative behaviour that is the opposite of EAST: such as speeding outside a school: – humps in the road make it difficult; it is not attractive or socially acceptable to speed in that situation; and is timeliness is irrelevant – the bumps are permanent
  • a positive behaviour that is the opposite of EAST: such as dieting. For many the option seems difficult (measuring out quantities of food and being careful about what you buy); unattractive – boring and tasteless food; socially unacceptable – being a party pooper (and maybe seen as holier than thou) by drinking less or not at all, and declining ‘good’ food; and not good timing, if everyone has gone out for a meal – for a good time – and you aren’t playing ball.

 

Coach message:

this may be a useful structure to understand how a client can either make a behaviour change more – or less – likely. It may help the client both understand what makes them behave like they do (either for or against a particular behaviour); and what needs to happen to make a different behaviour or course of action happen.

you may be interested in:

related workshops:

which service are you interested in?

*online booking is available for half day workshops only. If you are interested in customised length or content, please get in touch and we’d be happy to help.

how to check availability

Simply start the booking process and select the service which you are interested in. This will show you a calendar with available dates.
You are not required to pay at the point of booking, so if you would like to reserve a workshop date, please feel free to book and pay by invoice later.

booking multiple sessions

You can schedule multiple bookings of a single type (e.g. multiple coaching sessions), however to schedule a different type of booking, please repeat the scheduling process.

payment options

You have two payment options when booking. You can choose to pay by card at the point of booking, or to pay later by invoice (BACS).

(All prices shown during booking include VAT at 20%)

How To Check Availability

Simply start the booking process and select the service which you are interested in. This will show you a calendar with available dates.
You are not required to pay at the point of booking, so if you would like to reserve a workshop date, please feel free to book and pay by invoice later.

Booking Multiple Sessions

You can schedule multiple bookings of a single type (e.g. multiple coaching sessions), however to schedule a different type of booking, please repeat the scheduling process.

Payment Options

You have two payment options when booking. You can choose to pay by card at the point of booking, or to pay later by invoice (BACS).

(All prices shown during booking include VAT at 20%)

We know it’s a faff
And a bit of a pain;
But it really helps us
Stay on top of our game…

workshop feedback

would you recommend this workshop?*
Brilliant... Can you tell us why?*
Can you help us improve?
Are we missing something?
If you'd prefer to submit your feedback anonymously, just leave the following fields blank
first name
surname
User e-mail
(optional - leave blank for anonymous feedback)

if you would prefer to leave feedback anonymously, just leave the name and email fields at the end blank.