The coaching playbook is effective’s A-Z of bite-sized tools, tips and techniques for coaches, managers – and even for your own personal development.
This is a key acronym from Nudge Theory, which is becoming a popular approach to influencing people’s behaviour through psychology rather than rules and regulations. EAST stands for:
So the principle is – the easier, more attractive, more socially acceptable and timely something is, the more likely it is to be done. And importantly, the reverse is also true. The more difficult, less attractive, less socially acceptable and timely something is, the less likely it is to be done. So EAST may explain both why something positive is done – and why something negative may also be done.
So to give the four relevant ‘positions’:
this may be a useful structure to understand how a client can either make a behaviour change more – or less – likely. It may help the client both understand what makes them behave like they do (either for or against a particular behaviour); and what needs to happen to make a different behaviour or course of action happen.
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